Five Changes to Make in Your SEO Content Strategy in 2022

• By Shamsher Singh Bhullar

• 6th October 2021

Google is getting smarter and smarter. We often say this the moment Google’s search bar impresses us with the exact suggestions we are vying for. First, it saves our time, and second, the moment we click, it immediately shows the exact information we are looking for. In the end, we get what we are looking for.

Now, consider this entire situation from the point of view of a digital marketer who wants their website or their company’s website to be the one that provides information to the users on Google. As a marketer, all you have to do is provide users with what they are looking for, and that thing is decided by Google whether you have done it right or not. That’s what we are going to look at in this post—ensure Google notices your website.  

We will be addressing the five changes you need to make in your content strategy for SEO in 2022. If you think it is the same old lecture of stuffing keywords, well, it is not. Have a look by yourself. 

1. Define the Intent Content

This is a big thing that came out in 2021. The intent content tells about the intent of the users when they made a query on Google. It can be classified into four types: informational, commercial, transactional, or local.

Informational: This type of search simply seeks the information; which means a user wants to learn about the product or service.  

Commercial: This type of search seeks comparison; which means a user is comparing the options available.

Transactional: This type of search seeks transactions; which means a user is ready to make a purchase.    

Navigational: This type of search seeks specific information; which means a user is looking for specific things. 

For example, have a look at the search query ‘yoga mat’.

Informational: Yoga mat

Commercial: Best yoga mat

Transactional: Buy yoga mat  

Navigational: Yoga mat near me

• When a user uses words like ‘how, what, or why, the intent of the content becomes informational.
• When a user uses a word like ‘best’ with a search query, the intent of the content becomes commercial.
• When a user uses a word like ‘buy’ with a search query, the intent of the content becomes transactional.
• When a user uses a word like ‘near me or specific brand name’ with the query, the intent of the content becomes navigational or local.        

Find out the intent content that brings the most web traffic for you and prioritize your content strategy accordingly.

2. Keep the Mobile SEO in Mind

In 2021, the term mobile SEO gained a lot of traction and is still in trend. The content strategy for mobile SEO is not much different from desktop SEO. Still, there are a few key new elements such as content optimized to the voice search queries, sharing options of the content, and location-based content.

More and more users are using voice searches on mobile devices to search on Google. Create your content for the long-tail keywords that users tend to search in voice queries. Also, a trend is noted in the mobile searches that users often make location-based queries on mobile. Thus, it is a good idea to create your content for location-based queries. And offer your users easy options to share the content on other platforms using their mobile devices.

3. High-Quality Backlinks  

Backlinks have been the backbone of SEO for a very long time. Well, they still are, but the thing with backlinks changed is that they should be of good quality. SEJ reported, “Google’s search quality advocate, John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. One good link from a relevant website can be more impactful than millions of low-quality links.”

And the thing with getting a high-quality backlink for your website is you cannot get it if you keep boasting about only you. You need to keep users in mind to create valuable content for the users so that you can get quality backlinks from good third-party websites.  

4. Use a Cluster of Topics

Many top digital marketing companies have been doing this for a very long time. Creating in-depth pages with long content containing a cluster of topics tends to be more effective than dedicating different pages to different topics. Google tends to understand long content with a comprehensive view better than content that does not completely explain the topic. Use a cluster of topics or tend to address multiple queries in a single post while curating content. This applies both to off-page and on-page content. You can also interlink different web pages on the website to get it easily crawled by Google.     

5. Add Visual Elements in the Content

Visual elements are going to play a huge role in the SEO content strategy in 2021/2022. It has been witnessed that content with visual elements like images, videos, and related media tends to rank higher on Google search results rather than content without any visual elements. The visual element in the content helps to retain the visitor’s attention to the website, increases the sharing rate of the content, helps in SEO, makes the content engaging, and provides quick information to the visitor. While adding visual content like infographics, videos, or GIFs, make sure it is properly optimized so that it does not affect the website’s loading speed. 

We think you should implement the five basic changes in your SEO content strategy in 2021/2022.

Although this is not all, one needs to implement many other SEO tactics to rank on the highly competitive keywords in highly competitive niches.

At Deftsoft, we have been reaping fruits for our clients for over 15 years. Our team of search engine optimization experts works in coordination with expert writers to create high-quality content that implements the latest trends to rank your website at the top of the search engine result page.