Graphic Design Trends That Will Redefine How Brands Work in 2022

• By Paramjit Singh

• 1st November 2021

It’s time to gear up for 2022 and embrace new graphic design trends changing how brands communicate with their target audience.  For brands, graphic design is the source through which they convey valuable information like mission, vision, and brand story. According to Steve Job,” Design is not just what it looks like and feels like. Design is how it works”.  Graphic designs, when used right, not only catch your eye but drive engagement and give brands an upper hand.

2020 was a wild year, and we can say the same for 2021. People spent most of their time indoors; remote work, telehealth, and digital learning became the recipe for surviving the crazy year.   The events that took place over the past two years will influence design trends in 2022.  Pandemic social movements like Black Lives Matter have changed the way brands communicate with customers.

More brands are moving towards inclusive designs, and branded memes have taken center stage.  While the past trends were driven by the promise of a new decade, in 2022, designs will focus more on people.

Why Graphic Designs Trends Matter for Brands?

Popular trends help creative directors, freelancers, graphic designers brainstorm new ideas for the coming year. through design trends, you get to know what’s going in the world and embody the current trends in designs.  Brands must keep their fingers on the pulse of the cultural moment to create attractive and meaningful designs that resonate with their audience.

Here are some facts that reveal the importance of graphic design for every business.

– For every $ 137 a business spends on design, turnover increases by $310.

– Shares in design-led businesses have outperformed over the past decade.

 – Large-scale businesses consider designs an integral part of their strategy.

– Good design changes customers perception

– Design enhances content visibility

– It drives more conversions and increases ROI

– Enhances communication between the brand and customers.

What are the Upcoming  Graphic Design Trends for 2022?

Focus on Inclusive Visuals

In 2022, you will see graphic designs that reflect diverse communities. With social movements on the rise like Black Lives Matter, brands are now answering rallying calls by incorporating more inclusive designs. Icons, illustrations, and photos will now display a variety of ethnicities, orientations, and abilities. Inclusive visuals will now become a mainstay in marketing communications.

Data Visualization will now Focus on Fun Topics

In 2022, you will see brands using graphs and charts to answer the call for more entertainment. Fun visualization will become one of the biggest graphic trends of 2022. Data visualization will now focus on topics like gaming and remote work. There will be visuals on relevant topics wrapped in a cheerful tone. The focus will be on creating entertaining content that relieves the stress of the past year.

Comeback of Bold and Bright Background Colours

What will make you stand out in the crowded online environment? It’s great quality and bold background. Color trends are ever-evolving; however, you may go back and forth between bolder styles and muted versions. Currently, brands are using the bold colour phase for marketing materials.  You are creating a contrast that makes the text and visuals on the background easier to read.

More Colorful Icons and Illustrations

In 2022, you will see colour influencing the graphic design trends in icons and illustrations. Colourful icons will be in a rage and will continue to do so in 2022. Colourful trends apply to both 3D and flat icons. Brands will focus more on illustrations that are open to interpretation, thus gaining the target audience’s attention.

Make Way for Relevant Memes

The doom and gloom of the pandemic had a direct impact on the types of visuals brands created. This is the reason graphic design trends will see the rise of branded memes in 2022. Brands will incorporate universal visual messages that coincide with their company’s specific tone and their audience needs.

Using Quotes as Teasers

Quotes are no doubt the mainstay of marketing. However, we are not talking about the general motivational quotes shared by friends, relatives, and brands on social media. Instead, we are talking about pull quotes from larger pieces of content-like blogs, podcasts, and ebooks, which brands can share as teasers. This gives them an idea of what will happen next, keeping them hooked till the end.

Social Media Screencaps will Be Every Where

What is Screencap, and why are marketers going ga-ga over it?  Take a screenshot of a post on Facebook and post it on Instagram-that’s screencap for you! You can also take an image of a tweet and share it on LinkedIn. Screencap is trending visual art and is cost-effective. Brands don’t need to create separate content for each social media platform, thus saving time and resources. Note: when using screencaps, focus on entertaining content and sales-focused content.

2022- Gar up for Graphic Design Trends Aligned with Entertainment

It’s time to be visually appealing to users, which is only possible through graphic design trends that have entertainment written all over them. Create visuals that are more engaging, entertaining, and more reflective for society.