24th June 2022
Top 10 Digital Marketing Trends to Embrace in 2022
By Shamsher Singh Bhullar
18th February 2022
What COVID-19 has taught is that nothing is certain. Also, in today’s tech era, if you don’t have a well-established online presence, you are going to lose potential customers. It’s no longer an option but a necessity for business owners to create a user-friendly website. We have already entered 2022, and if you are still relying on old digital marketing tactics, you are going to lose valuable customers.
So, add spice to your marketing tactics, add a little flavor and bring something new to the plate. Keep a close watch on the trending digital marketing updates, adapt to these trends, and see the increase in customer engagement, clicks, and impressions and, ultimately, your sales.
Digital marketing trends that will take your business to the zenith in 2022
As the year passes, digital marketing becomes more and more complex. Now, marketers no longer have to focus only on the fundamentals like SEO, PPC, branding, and UX but juggle with the emerging social channels and evolving regulations. In addition to this, marketers have to keep an eye on content automation and personalization. We asked our Digital marketing experts about the most important digital marketing strategies that will help businesses to increase reach, boost awareness, and maximize revenue. You will be surprised by their answer? Want to know more keep reading!
AI (Artificial intelligence) is the most recent and impressive digital marketing trend. The world was buzzing around how AI will change every aspect of our lives, and the change has begun. Studies reveal that sixty percent of online users use AI chatbots to interact with apps and websites.
AI tunes most content we consume on various social media sites to keep us engaged with the sites. AI technology is so incredible that it is expected to be a $190 billion industry by 2025.
Augmented reality consists of three features- a combination of real and virtual worlds, real-time interaction, and 3D registration of virtual and real objects. While virtual reality is making a buzz in sci-fi ideas, AR is heavily appreciated from a marketing point of view.
A fine example of AR technology is- Gucci’s premium feature in its app that allows users to ”try o” footwear. By directing their smartphone camera below, the user can observe 19 various sneakers independently, getting a real-time experience of wearing them. It makes their interaction more natural and engaging.
If you want to target the viewer’s successfully, you need to concentrate on personalizing content, products, and emails, among other things. Consumers are generally irritated by generic promotional messages with so many spams and notifications. On the other hand, consumers enjoy dealing with a brand that provides personalized experiences.
They say customization appeals to them in 90% of cases. One of the best examples of personalization is- Starbucks allows its customers to customize their drinks and get prizes with the customized software. This feature in their app boosted revenue to $2.56 billion.
Instant shop content
Any image, video, or text that has a direct link to a buyout site is the instant shop content of your site. It simplifies and directs the process of a buyer learning about a product and deciding to buy it on an eCommerce platform. This content allows your viewers to know about the product and purchase it with just one click.
Even Instagram has launched a shoppable content feature, which allows users to purchase products directly from a story or a post. Taking its advantage, H&M has turned its Instagram profile into shoppable posts to enhance its marketing game with shoppable content.
Location-Based Marketing (Geofencing)
Geofencing is a type of location-based digital marketing service. In this feature, a software program gathers and uses GPS, Wi-Fi, and cellular data information. It’s useful to target personalized marketing activities such as text, social media ads, email, or app notification. Geofencing is when a mobile device enters or exits a geographic boundary.
Mobile advertisements with geofencing features result in more CTR and twice click-through rate. Moreover, 53% of shoppers went to a store after getting location-based communication.
Hyperlocal SEO is a digital marketing strategy beneficial for small businesses and start-ups. It’s Google’s new algorithmic push that focuses on a person’s current NAP (Name, Address, and Phone number) to provide highly tailored answers to daily queries like”where to purchase shoes” or”closest stationery near me.”
The most astounding aspect of this hyperlocal concentration is that it enables the company to establish a strong regional market. According to Search Engine Watch, establishing a Google My Business account is the essential tool required to begin implementing your Hyperlocal SEO approach. In 2022, this trend will be especially revolutionary for B2B digital marketing.
Omnichannel marketing is a method of reaching out to customers across many channels to increase the number of touchpoints. In 2022, it will undoubtedly be the most notable digital marketing trend. According to the following Omnichannel statistics, using many channels for your business provides excellent outcomes.
For example, more than 65% of customers use multiple platforms and gather information before purchasing any product. As a result, omnichannel orders cost 13% higher per order than single-channel orders.
Influencer marketing is word-of-mouth marketing done by popular personalities like celebrities or sportspersons. They can also be famous YouTubers, leaders, Instagrammers, and social media personnel with many followings on their accounts. They help brands by informing their followers about products and services.
In 2021, the influencer marketing industry was expected to reach $13.8 billion. Influencer marketing has the potential to become the next big thing! Adidas is one of the best instances of influencer marketing. Digital marketing agencies have started offering influencer marketing by contacting renowned personalities around them.
In 2022, video marketing will be one of the most popular digital marketing trends, and it will remain so for many years to come. According to Impactplus’s research video has enhanced the conversion rate of 72 percent of many brands. In addition, 70% of viewers admit they share their favourite brand’s video. Consumers say when they watch information on the videos instead of in written content, they feel more confident to purchase the product.
Thus, videos can generate 50% more traffic on the website than textual information. Because users perceive video material to be more engaging, Google prioritizes websites containing videos in its search results.
Quora is the most popular question-and-answer site with limited advertising options. However, it has recently become a Google favourite, and digital marketers in 2022 will need to develop a full plan around it. What makes Quora an authentic marketing tool is its carried by individuals.
Individuals have greater trust than brands because there is a personal element to the interaction, and the audience feels like they are conversing with a friend. Because audiences are bored of listening to mass marketing by corporations, this personal connection is what makes Quora an excellent trend to follow in 2022. In addition, individuals responding to genuine inquiries improve the authenticity and trustworthiness of marketing.
Every year, as the pace of technology accelerates, we will see new and interesting developments impacting how digital marketers promote various businesses. Therefore, it’s always better to contact Digital Marketing Agency like Deftsoft and catch every upcoming digital marketing update to stay ahead of your competitors.
By Jagmeet Kaur
9th May 2022